Google Tag Manager

A tracking setup your whole team can understand not just developers.

Most containers work right up until someone needs to change one. Our Google Tag Manager consultants rebuild the structure so changes stop being risky and nobody has to guess what a tag does.

Get Custom QuoteRun Free Audit

Fixed price. We confirm fit on the kickoff call before work begins.

Scoped to your site

Built to be maintained

Documented at handover

What gets built

A clean Google Tag Manager setup that your team can understand, manage, and scale.

GA4 & Analytics

One container, one source of truth. Every event is defined once, documented, and changeable without a developer.

Triggers & Variables

Tracking rules are built to be reusable and easy to update, so simple changes don't require rebuilding your setup.

Naming & Structure

Every tag, trigger, and variable follows a clear naming system, so your team can quickly understand what is running and why.

Documentation

You get a clear handover showing what was built, what each part does, and how your team can maintain it.

Migration & Cleanup

If you already have a GTM setup, we remove duplicates, retire outdated tracking, and clean up what no longer needs to be there.

Scope

What GAFIX Monitors

Container setup
Snippet installed across all pages, with an organized workspace, clear naming conventions, and a maintainable structure.
Analytics configuration
Base tags and configuration variables managed in the container, with a developer-friendly data layer for easy updates.
Custom events
Track key actions like form submissions, button clicks, scroll depth, video plays, and downloads with clean triggers and minimal setup.
Migration and cleanup
Safely retire legacy tags, remove dead triggers, consolidate duplicates, and rebuild only what adds value.
Architecture
Logical trigger groups and reusable variables, with a scalable structure your team can extend without breaking.
Documentation
Every tag, trigger, and variable documented, so your team knows what’s there and why it exists.

Process

How the work runs

Discovery call

We review your site, your existing container if there is one, and what needs measuring.

Scoping

We confirm the plan and quote a fixed price. Nothing starts until you approve it.

Build and test

Built in a staging environment and tested across browsers and devices before anything ships.

Verify and hand off

We check every tag, walk your team through the structure, and hand over documentation.

Results

What you're left with

Fit

Who this is for

Companies setting a container up for the first time
Businesses migrating off legacy analytics who need a rebuild
Teams who inherited one that grew out of control
Anyone applying tracking patches without an underlying structure

FAQ

Frequently Asked Questions

Not sure which audit option suits you best? Let’s clear things up.