Hubspot · Salesforce · Pipedrive

Know which channels produce revenue, not just leads.

Analytics knows which channel sent the visit. Your CRM knows which deal closed. Nothing connects the two, so marketing optimises for lead volume and hopes quality follows.

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Fixed price. We confirm fit on the kickoff call before work begins.

Fixed price

No retainer

Tested before handover

Follow Your Leads All the Way to Revenue

Lead volume only tells you who filled out a form. CRM attribution helps you understand which marketing channels are actually driving customers and revenue.

Before
Leads arrive, but you can't see where they came from
Your CRM has deal values but no marketing context
Marketing reports leads while sales reports revenue
Paid campaigns are measured on leads, not customers
All channels look similar when you only measure lead volume
Form tracking is inconsistent
After
Lead source is captured and stored with the contact
Marketing source and campaign can be connected to the deal
Marketing and sales can work from the same source and revenue data
You can connect campaigns to the customers and revenue they generate
You can compare channels based on lead quality and outcomes
Important form submissions are tracked and verified across your key lead sources

Scope

What's included

Capturing the source
Campaign parameters and session sources captured reliably, with both first-touch and last-touch attribution preserved.
CRM mapping
Session data mapped to lead and contact fields, with source, medium, campaign, and content captured on form submission.
Conversion events
Form submission events configured in your container, using hidden fields or webhooks based on your CRM.
Verification
Full journey tested from ad click and session through submission, with CRM fields populated and confirmed across your main lead sources.
CRMs
HubSpot, Salesforce, and Pipedrive covered as standard, with other CRMs confirmed at kickoff.

Process

How the work runs

Kickoff call

We review your CRM, your forms and your analytics property, and agree which sources matter most.

Connect

We configure the tags that capture session data and pass it to your CRM at the point of submission.

Verify

We run test submissions, confirm the fields populate, and check the attribution is visible where your sales team works.

Results

What you're left with

Fit

Who this is for

B2B teams running paid campaigns with no closed-won visibility
Companies where the marketing-to-revenue gap comes up every month
Businesses whose CRM holds deals but no channel data
Teams on HubSpot, Salesforce or Pipedrive

FAQ

Frequently Asked Questions